In this report , we analyze more than 100 B2B companies to provide an accurate snapshot of the current state of marketing teams in this sector.
Discover the challenges departments are facing, how they are approaching technological transfornation and the impact AI is having on the way they work.

The 9th edition of Connext's Report on the State of B2B Marketing in Spain provides a comprehensive analysis of how B2B marketing teams operate, with a focus on the impact AI is having on their day-to-day work.
We analyzed more than 100 B2B companies to provide an accurate snapshot of the current state of marketing teams and explore the challenges these departments are facing.
Download the report and access all the insights!
An overview of the current state of marketing departments: how they are structured, what their goals are, what types of initiatives they undertake and how they meassure their results.
Different Marketing Managers and Directors share their professional experiences, offering valuable insights and lessons from their perspectives.
Through survey results and interviews, we identify the main challenges facing marketing departments.
Connext 2025. Todos los derechos reservados.